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Terms of Use

Terms of Use

The basis on which this website presents BSM® Monaco and its services.

Updated 7 November 2026

Contents

↗Brand and intellectual property↗Activities and contractual capacity↗Enquiries and engagements↗Information and outcomes↗Use, external links and changes
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Brand and intellectual property

BSM® is a registered brand in the Principality of Monaco, owned by Bruno Saric. Its presentation here concerns business advisory, business management, commercial strategy, positioning, marketing and business development. The BSM® name, logo and original website materials are protected by applicable intellectual-property rules. Third-party materials retain their respective ownership. Reuse requires permission or another lawful basis.

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Activities and contractual capacity

BSM® Monaco presents Advisory, Market & Launch, Talent & Leadership and Management, together with Food & Beverage and selected Commercial Representation assignments. Bruno Saric develops these activities through individually agreed mandates. Depending on the assignment and applicable law, services may be documented through a contract for work, a service agreement or a cooperation agreement. The contracting person or entity, scope, fees, responsibilities and applicable terms are identified in writing before work begins. The brand name does not itself identify an incorporated Monaco company or establish an authorisation to carry out regulated activities.

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Enquiries and engagements

Website descriptions are an invitation to discuss a project. Sending an enquiry, browsing a page or exchanging preliminary correspondence does not create a management mandate, recruitment appointment or advisory contract. An engagement begins only after the relevant parties agree its terms. Management responsibilities, decision-making powers and any authority to represent a client must be expressly granted. Regulated activities require the relevant authorisations or appropriately qualified partners.

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Information and outcomes

Website content is general information and does not replace advice tailored to a specific transaction or business. Financial, operational, recruitment and commercial outcomes depend on circumstances outside BSM’s control; no result is guaranteed. Any binding commitment, confidentiality obligation or project-specific liability provision must be set out in the relevant agreement. Nothing here excludes liability or rights that applicable law makes mandatory.

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Use, external links and changes

Use this website lawfully and respect its security and intellectual property. External links are provided for convenience and remain under their operators’ control. Website availability and third-party services may be interrupted. These terms may be updated for future use; the terms of a signed engagement remain governed by that agreement. Mandatory consumer rights and applicable jurisdiction rules continue to apply. Questions: office@bsm.mc.

BSM® Monaco

An owner’s perspective on the business, its people and its future.

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BSM® is a brand registered in the Principality of Monaco.

Business and hotel management advisory · Commercial strategy · Brand positioning · Advertising and marketing concepts · Career management advisory · Business management support

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